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Targeted media buying for small advertisers
A first product could help advertisers with modest budgets choose narrow placements rather than broad campaigns. A buyer would describe an audience, a budget and a goal, then review a short list of suggested placements with the reasoning shown. The name fits because snipe suggests one deliberate shot rather than scattered spending. Early value would come from clearer planning, a simple comparison view and exportable plans a marketer can hand to a client or a publisher. It would stay a planning aid, with people deciding what to purchase.
